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receive a copy of their personal data — It's easy for your customers to receive a copy of their personal data in a format that can be easily transferred to another company

This means that you should be able to send their personal data (Article 20) in a commonly readable format (e.g. a spreadsheet) either to them or to a third party they designate. This may seem unfair from a business standpoint in that you may have to turn over your customers' data to a competitor. But from privacy standpoint, the idea is that people own their data, not you.

PropertyValue
SectionPrivacy rights
Owneroperator

Mapped Controls

ControlTitle
SID-ARCH-02Operator-Scope Compliance Obligations

Source: GDPR Checklist for Data Controllers